What is an appointment-business no-show rate?
Your no-show rate is the percentage of booked appointments where the customer does not attend and does not cancel in time for you to offer the slot to someone else. Calculate it from a consistent period, such as the previous month or quarter.
Why no-shows affect appointment-business revenue
An unused slot may represent revenue that the diary had reserved but the business did not receive. The real effect varies: some gaps are refilled, some services have different values and some policies allow an agreed charge.
How to calculate missed appointment cost
Estimate missed appointments by multiplying weekly bookings by your no-show rate. Multiply that result by average appointment value, then convert the weekly estimate into monthly and annual figures.
Ways appointment businesses can reduce no-shows
Make booking details easy to check, offer a clear route to reschedule, send reminders at useful times and review patterns in your own diary. Velixa’s online booking tools keep availability and customer booking details together.
How card-on-file can help
Card-on-file can support a clearly communicated cancellation policy. The customer securely provides payment details during booking, and an eligible charge can be applied only in line with the terms they accepted. Learn more about Velixa payments.
How appointment reminders can help
A reminder gives customers another opportunity to check the date and time, then contact the business if plans have changed. It is a practical prompt rather than a guarantee that every customer will attend.
Creating a clear cancellation policy
Appointment businesses can use plain wording, explain notice periods and charges before booking, and apply the policy consistently. Customers should be able to understand the terms before confirming an appointment.