1. About these terms
These Terms of service form the agreement between Velixa App Ltd, company number 17185369, registered at Office 1168, 60 Tottenham Court Road, Fitzrovia, London, W1T 2EW ("Velixa", "we") and the business that subscribes to Velixa ("you", "Merchant"). They apply when you create a Merchant account, list a business, or take a paid Velixa subscription.
2. The service
Velixa is a multi-tenant booking and business-management SaaS for appointment-based businesses. The core Merchant subscription includes:
- Merchant dashboard — calendar, services, staff management (including per-staff service pricing and scheduling), customers, marketing tools, analytics, and business intelligence reporting.
- Online booking — a hosted booking page on velixa.co.uk, an optional hosted website at velixa.co.uk/site/{your-business}, and an embeddable booking widget for any third-party site.
- Native mobile apps — the Velixa Merchant iOS and Android apps, which provide full dashboard access on mobile.
- Transactional notifications — automated email and SMS booking confirmations, reminders, receipts, and follow-up messages.
- Content moderation — automated AI-assisted screening of public reviews and photos, with human review of held items.
- Loyalty programmes — tools to create and manage a points-based loyalty programme for your customers.
- Memberships — tools to sell recurring membership products to your customers, charged via Stripe.
- Gift cards — tools to sell gift cards redeemable against bookings or services at your business.
Additional features (such as multi-location management) are available as paid add-ons and billed as described in your account billing settings.
3. Account & team
You must provide accurate business and contact details and keep them up to date. You may invite team members with roles of owner, manager, or staff; each role has defined access permissions within the platform. Each person must use their own login. You are responsible for all activity carried out under your account, including by your team. You must keep credentials secure and notify us immediately of any suspected compromise at [email protected].
4. Subscription & fees
Velixa is offered on a monthly or annual subscription. Pricing is shown on the Pricing page and on the order screen. Subscriptions are billed through Stripe Checkout. Add-on feature fees are billed as itemised additions to your monthly invoice. Fees are taken in advance and are non-refundable except where required by law or as set out in clause 5. We may change pricing on at least 30 days’ written notice; price changes take effect at the next renewal after the notice period.
5. Trials
Free trials, where offered, are described on the order screen and end automatically at the period stated. No charge is taken during a trial. Continued use after the trial requires a paid subscription. We reserve the right to limit or withdraw trial offers at any time.
6. Customer payments via Stripe Connect
If you take customer payments through Velixa (for bookings, memberships or gift cards), you must connect a valid Stripe account. Customer funds are received directly into your Stripe account; Velixa does not hold customer funds at any point and does not act as a payment institution or money service business. The Stripe Connected Account Agreement and Stripe’s standard terms apply between you and Stripe independently of these terms. Velixa retains its platform application fee on each transaction at the rate disclosed in your billing settings. A minimum all-in salon card-processing fee of £0.50 applies to each card transaction. Where the percentage-based fee would be lower, your all-in card-processing fee is increased to this minimum; Stripe’s estimated processing cost is covered first and Velixa retains only the remainder. This does not increase the customer’s listed price. On full refunds the application fee is returned proportionally; on partial refunds the application fee is preserved at the rate set out in your billing settings.
7. Loyalty programmes
If you operate a loyalty programme through Velixa: you are responsible for setting and communicating the terms of your loyalty programme to your customers (including point earn rates, redemption conditions, expiry and any cap); you must not operate the programme in a way that is misleading or breaches applicable consumer law; and Velixa takes no responsibility for disputes between you and your customers arising from your loyalty programme terms. You may suspend or end your loyalty programme on reasonable notice to affected customers.
8. Memberships & gift cards
If you sell recurring memberships or gift cards through Velixa: you are responsible for fulfilling the benefits you have described; membership and gift-card terms you set must comply with applicable consumer protection law (including any statutory right to a refund); Velixa is the technical processor of the payment and is not party to the consumer contract between you and your customer. Customer disputes about membership benefits or gift-card redemption are your responsibility to resolve.
9. Per-staff pricing
You may configure service-specific prices that vary by staff member. The price shown to a customer at booking will reflect the rate for the staff member they have selected. You are responsible for ensuring those prices are accurate, clearly displayed, and in line with applicable trading standards and pricing transparency obligations.
10. Customer relationships
Customers using Velixa hold a single global account that works across all Merchants. The data you receive about a Customer is limited to what is needed to deliver services with you: name, email, phone, bookings with you, loyalty balance with you, active memberships with you, and the per-Merchant marketing preference they have given you. You will not attempt to combine Velixa customer data with other data sources to identify which other Merchants a Customer uses. You will not contact Velixa Customers for marketing purposes without their explicit, separately recorded consent for your business in line with UK GDPR and PECR.
11. Acceptable use
You will not: list a business that is unlawful, fraudulent or breaches applicable sanctions; misuse the booking system to take payment for services you cannot or do not intend to deliver; sell memberships or gift cards you cannot honour; issue loyalty points you cannot redeem; submit, encourage or fabricate false reviews; circumvent or interfere with content moderation; reverse-engineer the service; resell or sub-licence access without our written consent; or use Velixa in any way that breaches the law or harms other users or Merchants.
12. Intellectual property
All intellectual property in the Velixa platform — including the VELIXA name and logo, which are registered UK trade marks (UK trade mark no. UK00004379583) — belongs to Velixa App Ltd or its licensors. We grant you a limited, non-exclusive, non-transferable licence to access and use the platform for the purpose of operating your business during your active subscription. You must not reproduce, sub-licence or create derivative works from the platform or its content without our written consent. You retain ownership of your own business data (services, descriptions, photos) and the customer data your customers have provided to you through the platform.
13. Content moderation
Public-facing content (service descriptions, photos, profiles, reviews) is screened by automated AI-assisted moderation. Content that fails moderation is held in a queue for human review and does not appear publicly until cleared. We may remove or suspend any content or account that breaches these terms or platform rules. Velixa’s baseline platform rules always apply and take precedence.
14. Data protection
You are the controller of the customer data you collect through Velixa; Velixa is the processor. Our processing terms (the Data Processing Addendum) are set out on the Data protection page and form part of this agreement.
15. Service levels & support
We target high availability but do not currently publish a contractual SLA. Standard support is provided by email at [email protected] during UK business hours. We will endeavour to notify you in advance of planned maintenance that affects availability.
16. Suspension & termination
Either party may terminate on 30 days’ written notice. We may suspend or terminate immediately for non-payment (after reasonable notice), material breach of these terms, conduct that harms other users or the platform’s reputation, or to comply with applicable law. Prior to or upon termination you may export your customer and booking data from Settings → Account info; after account deletion data is retained or deleted in line with the retention schedule on the Data protection page. Outstanding Merchant subscriptions billing Customers (memberships) must be cancelled prior to account termination to avoid further customer charges.
17. Liability
To the maximum extent permitted by law, neither party is liable for indirect, special or consequential losses, lost profits, lost revenue, lost goodwill, or loss of data. Velixa’s aggregate liability under this agreement in any 12-month period is capped at the fees you paid Velixa in that 12-month period. Velixa is not liable for losses arising from your loyalty programme terms, membership obligations, gift-card commitments, or per-staff pricing errors. Nothing in this clause limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.
18. Changes
We may update these terms from time to time. Material changes will be notified by email and posted here with at least 30 days’ notice for fee or scope changes.
19. Governing law
These terms are governed by the laws of England & Wales and subject to the exclusive jurisdiction of the courts of England & Wales.
20. Contact
Account and contract: [email protected]. Support: [email protected]. Postal: Velixa App Ltd, Office 1168, 60 Tottenham Court Road, Fitzrovia, London, W1T 2EW.
Last updated: August 2026